Browsing Category: Blog

It was supposed to be just another successful case presentation, but it became a public confession, a repressed cry, and, above all, a proposal for reinvention. Felipe Simi didn’t come to Cannes just to celebrate creativity. He came to confront what the industry claims to be, but rarely puts into practice. He began by talking about his childhood, dancing to Madonna before he even knew that “being different” was a problem for...

Attending the talk on boutique agencies felt like looking into a mirror reflecting what the market is becoming more agile, more direct, and more connected to brands. The numbers presented revealed something significant: there’s a notable rise in the number of brands choosing to work with smaller agencies instead of traditional ones. And it’s easy to see why. Many of these new agencies were founded by people who came from the traditional...

On my first time covering Cannes, I realized that self-esteem also means being heard and that the attention economy only matters when we feel fully seen.By Fernanda Paiva It happened at the end of the talk. The question seemed simple:“Reese, you talk a lot about joy. What does joy mean to you?”She smiled, took a deep breath, and responded with something that hit me like a handwritten note:“Joy is feeling free to...

At Cannes Lions, the founder of The Shade Room talks about starting from scratch, resisting easy money, and the power of speaking with and for the global Black community. At Cannes Lions, the founder of The Shade Room talks about starting from scratch, resisting easy money, and the power of speaking with and for the global Black community. In an intimate conversation led by Nikki Felix, Bárbara Teixeira, and Laís Franklin three...

Bia and Thiago’s talk at Cannes shows that the favela has always been part of the future and that creativity is, above all, a form of survival. “How do we create in a world that’s falling apart?”That question opened one of the most emotional and powerful talks I’ve ever witnessed at Cannes.And it didn’t come from an Apple executive. Or a Silicon Valley innovation guru.It came from Bia and Thiago two Brazilian...

Kicking off the day in Cannes, Adilson Trindade shares his take on YouTube’s keynote a celebration of the past with eyes on the future: more tools, more community, and more power for creators. Starting the day with YouTube’s session felt like stepping into a time machine one that reflects on the past 20 years while accelerating toward what’s next. The platform’s CEO didn’t just come to celebrate two decades of history he...

At Cannes Lions 2025, director John M. Chu, actor Bowen Yang, and global creative Debbie Vandeven took us behind the scenes of the new Wicked adaptation and showed how great stories are made of tough choices, real risks, and a deep connection to who we are. In a packed room at the Palais, still under the clear skies of the European summer, the Wicked panel brought together names representing different sides of...

By Rodrigo de Paula, live from Cannes It is curious to watch William Bonner take the stage at Cannes Lions. The man who for decades lent his voice to the national conscience did not arrive with the pomp of a legendary anchor. He arrived shy. Almost intimidated. A bit unsettled even, like someone who recognizes he is crossing a symbolic boundary between two worlds that touch but rarely look each other in...

How a cheeky owl, a strong idea, and active listening to local culture turned a learning brand into a global engagement icon. In the social-first era, it’s still common to see major brands operating with the mindset of traditional media.They start with the budget, decide on the format, look for a celebrity, and only then try to fit in an idea. Duolingo flips this logic and that’s why it’s becoming one of...

What Serena Williams, Catherine D., and a brutal statistic teach us about real impact and the urgency of investing in women. Starting the day listening to Serena Williams would already be, in itself, a powerful symbol. But this morning’s panel in Cannes went beyond the figure it dug into the structure. The conversation revolved around investing in female leadership and the need to empower women to occupy decision making spaces. But not...