Kicking off the day in Cannes, Adilson Trindade shares his take on YouTube’s keynote a celebration of the past with eyes on the future: more tools, more community, and more power for creators.
Starting the day with YouTube’s session felt like stepping into a time machine one that reflects on the past 20 years while accelerating toward what’s next.
The platform’s CEO didn’t just come to celebrate two decades of history he came to remind us that the next twenty years have already begun. And it’s us, the creators, who will lead the way.
They introduced Veo3, a new interface with integrated AI for editing and producing video and audio. More than just tech, the focus is on expanding creative possibilities. The prompts are still ours. The ideas, ours. The authorship, non-transferable.
It’s symbolic that this comes from a platform that doesn’t want to be just one more. YouTube is clearly positioning itself as the new television not out of nostalgia, but through reinvention. They’re broadcasting sports, film festivals, fashion shows. They’re embracing videocasts, reaction videos, shorts. They’re giving us tools and freedom.
More than algorithms, what makes this new era feel promising is their commitment to community. To creators. To viewers. To changemakers.
The future is still in beta but it’s already taking shape. And YouTube wants us to help shape it, together.
