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junho 20, 2025/
It was supposed to be just another successful case presentation, but it became a public confession, a repressed cry, and, above all, a proposal for reinvention. Felipe Simi didn’t come to Cannes just to celebrate creativity. He came to confront what the industry claims to be, but rarely puts into practice. He began by talking about his childhood, dancing to Madonna before he even knew that “being different” was a problem for others. Before he could understand the...

Creativity as a Form of Love Revenge: Simi’s Revolution in Cannes
junho 20, 2025
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It was supposed to be just another successful case presentation, but it became a public confession, a repressed cry, and, above all, a proposal for reinvention. Felipe Simi didn’t come

Boutique Agencies and the Breakdown of the Traditional Model
junho 19, 2025
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Attending the talk on boutique agencies felt like looking into a mirror reflecting what the market is becoming more agile, more direct, and more connected to brands. The numbers presented

Joy Is Having a Voice: What Reese Witherspoon Taught Me About Happiness
junho 19, 2025
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On my first time covering Cannes, I realized that self-esteem also means being heard and that the attention economy only matters when we feel fully seen.By Fernanda Paiva It happened

I never wanted to be in the media. I wanted to make movies.
junho 18, 2025
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At Cannes Lions, the founder of The Shade Room talks about starting from scratch, resisting easy money, and the power of speaking with and for the global Black community. At
Coffee in Cannes with Rodrigo de Paula & Sarah Martins
Are you in Cannes and looking to connect with creative Brazilian minds making waves in the market?
This is your chance to join an intimate gathering with Rodrigo de Paula and Sarah Martins — a strategic pause for meaningful conversations, valuable exchanges, and purposeful connections.
📍 In-person in Cannes
📅 Very limited spots
⏰ To join, book your time using the link below:
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